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Posted on October 10, 2019 at 8:38 AM by Sharon Hoggard
Communications is a tough business and it takes committed people to do it effectively. Lee Iacocca, American automobile executive and former CEO of the Chrysler Corporation once said, “You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.” And, as professional communicators we can never assume that our messages are reaching the targeted audiences, unless the audience provides us with feedback.
The city of Portsmouth, via its Marketing and Communications Department, uses various channels to reach an-ever growing and diverse resident population. Researchers estimate that by next year – 2020 many U.S. employers are going to have to ready and able to communicate to five different generations of workers. That workforce reflects the demographic of the communities we serve. Therefore government messages have to be clean, concise and consistent. We need to be creative, diligent and welcoming in receiving feedback from target audiences.
In our efforts to keep Portsmouth residents well-informed, the communications teams uses the following methods:
One of the emerging methods of communication is mobile marketing and advertising. As we enhance our reach to a diverse market, we will continue to explore new opportunities to ensure that we are keeping current with marketing trends. If you haven’t already, take a minute and check out some or all of the city’s communications channels. You’ll find a channel or two that connects with the way you want to receive information.