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Director of Marketing,
Communications & Tourism:
LaVoris A. Pace


Public Affairs Officer:
Dana Woodson


Marketing Manager:
Wendy Voliva


Administrative Coordinator:
Ramona Ransom


City Hall Building
801 Crawford Street,
5th floor
Portsmouth, VA 23704

Phone (757) 393-5143
Fax (757) 393-8943

Buy Local. Buy Portsmouth

Advertisers and media sales, please contact the
City's agency of record ARENGEE at
(757) 213-6818


Marketing, Communications & Tourism (MCT)


Marketing & Communications Diagram


To strategically and effectively market the City of Portsmouth and its uniquely diverse attractions, events, and offerings, within the City and Hampton Roads, as a vibrant and desirable place to live, work, play, and conduct business.

Result: Position Portsmouth as vibrant and prosperous using an “inside-out” approach.

Unique Selling Proposition (USP)
Marketing, Communications & Tourism will focus on our unique attractions, heritage, history, and location. We will utilize cost-effective, creative, and innovative solutions that build synergy and position the “New Portsmouth” as a viable and livable city within the heart of Hampton Roads.

End Result: Consistent branding and promotion of the City of Portsmouth

The Marketing Strategy is built around seven goals or critical success factors (csf):

  • CSF 1 Unified & Consistent Voice:
    Enhance marketing and communications in an effort to project a clear and unified voice across all functional areas using a multi-media strategy.

  • CSF 2 Return-On-Investment:
    Maximize the potential of business and community partnerships to increase the value of the media-buy and overall return-on-investment for all stakeholders.

  • CSF 3 Position & Placement:
    Expand branding and marketing strategies to enhance and improve Portsmouth’s position and product placement in the Hampton Roads marketplace.

  • CSF 4 Marketable Assets:
    Brand and cultivate interest in marketable products on a consistent basis by using an integrated marketing approach to create impact.

  • CSF 5 Economic Development:
    Build synergy and enhance image internally and externally in an effort to aid in the retention of business, create a livable community, and instill a Passion for Portsmouth.

  • CSF 6 City Council Vision Principles:
    Support and align with City Council’s vision principles, core values, and guiding principles as the department conducts the people’s business.

  • CSF 7 PCTV (Portsmouth Community Television):
    Continue to improve and promote the City’s municipal channel as a primary and successful marketing tool to reach the citizens of Portsmouth and the region.


City of Portsmouth, Virginia · All Rights Reserved · Portsmouth City Hall · 801 Crawford Street · Portsmouth, VA 23704 · 757-393-8000