To strategically and consistently position Portsmouth, Virginia as a vibrant, prosperous, and desirable place to live, work, play, learn and conduct business using an "inside-out" approach within a 50-mile radius of Hampton Roads.
Unique Selling Proposition (USP)
Marketing, Communications and Tourism will focus on our promotional efforts on our unique attractions, heritage, history, and centralized location. We will utilize cost-effective, creative and innovate solution that build synergy and position the "New Portsmouth" as a viable and livable city within the heart of Hampton Roads.
End Result: Consistent branding and promotion of the City of Portsmouth
Strategic Goals / Critical Success Factors
Image Enhancement: present a unified and consistent voice across all functional areas and departments
Positive Return-On-Investment (ROI): cost-effective media buys, earned media, and promotional advertising.
Position & Placement: enhanced strategic position and product within the region and beyond
Marketable Assets: consistently brand and cultivate interest in offerings using an integrated marketing approach to create impact
Economic Development: build synergy, vibrancy, and instill a "Passion for Portsmouth" through business retention efforts
Portsmouth Community Television (PCTV): utilize the municipal channel as a primary connection between city government service delivery, public meetings with the residents/citizens of Portsmouth and the region