Marketing, Communications and Tourism will focus on our unique
attractions, heritage, history, and location. We will utilize
cost-effective, creative, and innovative solutions that build synergy
and position the “New Portsmouth” as a viable and livable city within
the heart of Hampton Roads.
End Result: Consistent branding and promotion of the City of Portsmouth
The Marketing Strategy is built around seven goals or critical success factors (CSF):
CSF 1 Unified and Consistent Voice:
Enhance marketing and communications in an effort to project a clear and unified voice across all functional areas using a multi-media strategy.
CSF 2 Return-On-Investment:
Maximize the potential of business and community partnerships to increase the value of the media-buy and overall return-on-investment for all stakeholders.
CSF 3 Position and Placement:
Expand branding and marketing strategies to enhance and improve Portsmouth’s position and product placement in the Hampton Roads marketplace.
CSF 4 Marketable Assets:
Brand and cultivate interest in marketable products on a consistent basis by using an integrated marketing approach to create impact.
CSF 5 Economic Development:
Build synergy and enhance image internally and externally in an effort to aid in the retention of business, create a livable community, and instill a Passion for Portsmouth.
CSF 6 City Council Vision Principles:
Support and align with City Council’s vision principles, core values, and guiding principles as the department conducts the people’s business.
CSF 7 PCTV (Portsmouth Community Television):
Continue to improve and promote the City’s municipal channel as a primary and successful marketing tool to reach the citizens of Portsmouth and the region.
Advertisers & Media Sales
Advertisers and media sales, please contact the City's agency of record Arengee at 757-213-6818.